FullStory FullCapture™ × Skills × Agentic Layer
FullStory FullCapture™ records your complete digital experience — every interaction, every DOM state, every event — without sampling. No other analytics platform does this. Decoration exploits that unique signal to generate step-function value: product data becomes AI-queryable, sessions become machine-readable, frustration signals surface themselves. This demo shows what that looks like end to end.
Walk the same Gap.com checkout flow three times and watch the value compound at each layer.
The undecorated site. FullStory is recording everything. But the signal is raw — anonymous divs, unlabeled interactions, no business context.
The same site with FullStory Skills applied. Named elements, typed schemas, semantic events. FullCapture now has meaning attached to every signal.
MCP queries the decorated data in natural language. Subtext reads real sessions. Tickets file themselves. The loop closes without a human in the chain.
Each layer multiplies the one below it. FullCapture alone is powerful. FullCapture × Decoration × Agentic tooling is a monumental step change in business value.